About Osmosis

Osmosis is driven by an understanding that conclusions and business decisions have to be made in the face of an ever-increasing volume of data and information.

Often these decisions have to be made in conditions of extreme uncertainty. This uncertainty is compounded when there is a decrease in the time available in which to reach conclusions and make decisions.

Consequently, decisions are often deferred until new and important data are added to the pile, or they are made in the face the anxiety over whether everything was properly considered.

Managing the desire to increase the size of the pile, with a desire to provide the insights that are required to support and drive business decisions is our objective.

We achieve this through a combination of software and advisory services.

Before the discovery of Australia, people in the Old World were convinced all swans were white, an unassailable belief as it seemed completely confirmed by the empirical evidence. The sighting of the first Black Swan….. illustrates a severe limitation to our learning from observations or experience and the fragility of our knowledge. One single observation can invalidate a general statement derived from millennia of confirmatory sightings…..